Marketing Through Crisis
As the COVID-19 (coronavirus) pandemic continues to unfold amid mounting recessionary worries, critical resources, and variables, most businesses remain uncertain in the short term. Yet, one thing your business can and should do now is position itself for a swift and strong recovery when a sense of normalcy begins to return.
The Chamber is hosting Marketing Through Crisis online Zoom event that will feature award-winning marketing professionals and cover strategies designed to help your business understand best practices for leveraging various marketing tools and tactics in the short-term and determine potential fits within a long-term marketing strategy.
The event will be held Thursday, June 4, 2020, at 2 p.m. with panelists, Chris Cavanaugh of Magellan Strategy Group, Aaron Wesely Means of Activate Biz, and Tracy Cotton of McDowell Marketing Masterminds with Tina Wolfe of McDowell County Chamber of Commerce.
Chris Cavanaugh will discuss his thoughts on preparing for the economic recovery from the Coronavirus pandemic with a marketing mindset, and how to maximize new opportunities that may exist in the marketplace. He'll talk about the importance of effective communication and the need for flexibility as well as how to avoid pitfalls along the way.
Aaron Wesley Means will cover The Power of the Inbox: Harnessing Email Marketing to grow your business in 2020. He'll dive into best practices for planning, content, and tracking success.
Tracy Cotton and Tina Wolfe, the Chamber's marketing director, will discuss specifics about how to craft your marketing and promotions through the current mindset of the consumer. They will also share local, free marketing outlets available to them and cover the importance of targeting, authentic marketing (communication with your customers and potential customers) that speak directly to their current state of mind in this pandemic.
There will be a Q&A session following the one-hour presentation which will be recorded and available for download. The event is free and open to all businesses needing marketing assistance.
Please share this event with friends and colleagues. There is no charge to attend and you do not have to be a member of the Chamber of Commerce to attend.
About Chris Cavanaugh: Chris has been called “a Swiss Army knife of strategy and marketing skills” because of his diverse set of capabilities and experiences. Cavanaugh has served as a strategic planning and marketing consultant for over 15 years and has worked with a wide range of clients and projects. He is most proud of his versatility, professionalism, and ability to listen to clients and stakeholders. Cavanaugh served as vice president of marketing for The Biltmore Company in Asheville, NC, the owner of Biltmore Estate, America’s largest home. While at Biltmore, Cavanaugh helped guide the company’s marketing planning, strategy, and execution for almost ten years as part of an amazing team of talented people.
About Aaron Wesley Means: Aaron Wesley Means is a communication specialist, with almost a decade as a business coach, leading entrepreneur, and internet marketer. He graduated from Arizona State University in 1997 with a B.A. in Communication. During the completion of that degree, he contributed to multiple intercultural communication traveling courses throughout the UK and Ireland. Aaron’s leadership in “Engagement Marketing” has made him a sought-after presenter to private organizations and major conferences.
About Tracy Cotton: Tracy is a commercial account executive with Morrow Insurance and specializes in serving smaller businesses and farms, helping them succeed. She launched McDowell Marketing Mastermind as a way to assist her customers and other small businesses gain access to expert marketing advice for free. A staunch supporter of small business, Tracy is also on the board of the Marion Business Association, is a volunteer social media assistant for the WNC Cheese Trail and festival.
About Tina Wolfe: Tina is the Project Manager for the McDowell Chamber of Commerce and manages all communications and marketing for the organization. She has more than 30 years of experience in telling people's stories through journalism, communications, and marketing. She has a passion for helping small business rediscover their passion for what they do and channel that passion into operating their businesses. As a former business owner, she understands the myriad of roles an entrepreneur must play every day to reach success. Helping business owners connect with their audience on an authentic and genuine level is her specialty.