Chamber Blog--Positioning For Success
Consumers are exposed to 4,000 to 10,000 ads each day, with every brand trying harder than the last to stand out from the crowd. Even if you do catch a consumer on a good day and manage to convey your unique, pithy and insightful sales pitch in an eye-catching way, the very first thing that consumer will do is research your store or restaurant elsewhere. Put simply, traditional marketing is dead. It’s hard to gain the attention of customers and even harder to gain their trust. But there is an alternative.
Every business needs a solid plan that outlines the road to success. Once the plan is written, what steps should you take next? How can you avoid making mistakes? You can go it alone and get answers by making actual mistakes. Or you could save yourself a little headache and hassle by aligning with an organization like the McDowell Chamber of Commerce and implement the tips below.
With Black Friday, Small Business Saturday, and Cyber Monday in November kicking off the holiday shopping season, now is a good time for small businesses to boost sales. This year, 60% of consumers plan to do half or more of their winter holiday shopping at local retailers. Capitalize on this growth opportunity by using the following marketing strategies this holiday season.
Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand how to use it for the success of your business.
Chris Cavanaugh, founder and partner of the Magellan Strategy Group offers six steps for planning a post-covid-19 marketing recovery.
Chris Cavanaugh of The Megellan Group