Chamber Blog--Positioning For Success
In 2010 American Express launched Small Business Saturday in an effort to encourage consumers to buy locally and help sustain their economy. The campaign has been a huge success since its inception and we in McDowell are on board to help our residents find local vendors to celebrate Small Business Saturday not only on one day, but all year long!
With Black Friday, Small Business Saturday, and Cyber Monday in November kicking off the holiday shopping season, now is a good time for small businesses to boost sales. This year, 60% of consumers plan to do half or more of their winter holiday shopping at local retailers. Capitalize on this growth opportunity by using the following marketing strategies this holiday season.
Americans are ready to spend this holiday season. Deloitte’s 26th annual survey of holiday spending reports that three out of five consumers plan to spend the same or more this year compared to last.
By Rieva Lesonsky, Contributing Writer, SmallBizTrends.com