Chamber Blog--Positioning For Success
Consumers are exposed to 4,000 to 10,000 ads each day, with every brand trying harder than the last to stand out from the crowd. Even if you do catch a consumer on a good day and manage to convey your unique, pithy and insightful sales pitch in an eye-catching way, the very first thing that consumer will do is research your store or restaurant elsewhere. Put simply, traditional marketing is dead. It’s hard to gain the attention of customers and even harder to gain their trust. But there is an alternative.
I've had several conversations with staff and customers about problems resulting from the turmoil of our labor market. In April and May of this year alone a record 8 million people quit their jobs either voluntarily or otherwise. The labor force participation rate was 61.7% in July 2021, 1.7 percentage points below the level in January 2020, before the pandemic and the economic recession. Business owners are also dealing with supply chain issues and the busy holiday season is here as well. While I can't
In 2010 American Express launched Small Business Saturday in an effort to encourage consumers to buy locally and help sustain their economy. The campaign has been a huge success since its inception and we in McDowell are on board to help our residents find local vendors to celebrate Small Business Saturday not only on one day, but all year long!
November marks the official month honoring the courage, fortitude, innovation, hard work, and sacrifice of the independent operator, the business owner, the sole-proprietor, the shopkeeper, the American dreamer! Entrepreneur and New York Times Best Selling Author, Harvey Mackay recently wrote a great column on the traits and characteristics of the Entrepreneur that I wanted to share with our readers.
Wednesday, October 20th is Support Your Local Chamber Day and we are putting the focus on our members, because, they are the chamber! Our members are the reason we work each day to support them, connect them, and advocate for them. Find ways to celebrate!
Ask any business owner what their cost of goods are, or their comp sales and they can probably rattle off numbers. Ask about their core values and company culture, they might not answer so quickly. Although vitally important to the success of any business, core values are tough to measure in a tangible way.
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending.
Alaina Brandenburger, Activate.com
Since Covid-19, the shutdowns, and the subsequent Federal recovery efforts, I’ve been keeping up on the job market, nationally and here in McDowell. And I’m not just reading the news stories and taking note of the job numbers. I’m talking to our members, I’m seeing them struggle to find workers, posting their jobs on our website, and reading their job postings.
Just launched your construction business? This free webinar will cover the basics of construction accounting and help you focus on the actual construction.
Every business needs a solid plan that outlines the road to success. Once the plan is written, what steps should you take next? How can you avoid making mistakes? You can go it alone and get answers by making actual mistakes. Or you could save yourself a little headache and hassle by aligning with an organization like the McDowell Chamber of Commerce and implement the tips below.