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Chamber Blog--Positioning For Success

McDowell Chamber of Commerce is invested in the success of our county and works to create opportunities, facilitate economic growth, and promote our area as an enticing place to live, work, and play. Our goal is also to be an advocate for our businesses and help them thrive and grow. In Positioning For Success, we'll share tips, tools, expert advice, and resources to help you do just that--Thrive & Grow!

With Black Friday, Small Business Saturday, and Cyber Monday in November kicking off the holiday shopping season, now is a good time for small businesses to boost sales. This year, 60% of consumers plan to do half or more of their winter holiday shopping at local retailers. Capitalize on this growth opportunity by using the following marketing strategies this holiday season.

Join the Chamber this week in celebrating our heroes during the Small Business Administration's National Veterans Small Business Week. Plus, you can now add a banner to your Chamber directory listing highlighting your service to our country as U.S. Veteran! #VetBiz

Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand how to use it for the success of your business.

Our State Magazine is now accepting submissions for its annual Made in NC Awards to showcase all of the wonderful talent! Submission requests are for Food, Drink, Style, and Home & Garden products.

As people move to online stores to find local food, farmers are expanding their options for consumers with online stores and state-sponsored apps!

We need complexity to navigate complexity. I call this the chewing gum method. You know: what's the best way to remove a wad of chewing gum that you've just stepped into from the bottom of your shoe? More chewing gum! The same goes for navigating complexity. Apply creativity, a complex system, to navigate these complex times.

Chris Cavanaugh, founder and partner of the Magellan Strategy Group offers six steps for planning a post-covid-19 marketing recovery.

These are difficult times and the hardest part is waiting for the processes for funding to be worked out. I find myself in a unique position of hearing the frustration on both sides--the businesses and the lending organizations. What I do know is that no one wants businesses to fail, people to go hungry, or people to lose their lease.

When you hear the phrase “building team culture” you might envision lively office parties and team lunches, but with geographically-distributed teams and 70% of the world’s workforce working remotely, culture in the future of work means thinking beyond the physical office. With more companies than ever having to figure out how to implement remote work, having a great relationship with your team is key.

A new year brings new opportunity. As we celebrate the 2nd year of the Tax Cuts Jobs Act, small businesses are well positioned to grow and prosper.

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