The Greek philosopher Heraclitus is known for his insistence that change is the fundamental element of the universe. You may be familiar with his quote, "The only thing that is constant is change." For many, change incites a sense of unease at best and at worst, a great fear. In business, however, the ability to change is the mainspring to success. Tradition certainly has its place in establishing quality and integrity within your business operations, but it is change that can propel you to new heights.
How often do you get to interact and get to know your customers outside of your business? Probably not too often. But, when getting involved in your community, you have that opportunity to get to know your customers on a different level.